London School of Hygiene & Tropical Medicine

Founded in 1899, LSHTM is a world-leading centre for research and postgraduate education in public and global health. With more than 4,000 students and 1,000 staff working in over 100 countries the School is one of the highest-rated research institutions in the UK, if not worldwide.

The complexity of the brief was two-fold. Firstly, enable a prestigious institution to articulate its broad offers across education and research in a more relevant and engaging way. Secondly, with increased competition help the School become the first choice for its audiences, especially prospective students and research partners across the globe.

Through extensive consultation it was agreed that the brand would encapsulate ‘Improving health worldwide’, whilst retaining the existing logotype.

We drew inspiration from many areas but one aspect in particular stood out for us. Since its foundation The School has always explored the world around us in macro and micro scales. The ability to solve a variety of problems from many perspectives.

Using this rationale, we developed a bold, contemporary system that was flexible enough to accommodate all of the School’s facets. Strong, intriguing imagery combines and overlays to reflect the magnification idea. This is mixed with a modern colour palette, two typefaces and infographics that all work effectively together.

Following the rebrand we have continued to work on many flagship items from prospectuses and strategies to the annual report and research activities.