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NHS Surrey and Borders Partnership Trust

SABP are the leading providers of specialist mental health, learning disability, drug and alcohol services in Surrey. Serving a population of 1.3 million via 3000 staff, these are delivered across 200 services in 77 sites ranging from community settings, hospitals, residential homes and in-home care.

Recent NHS reforms have brought about a change in the way that services are commissioned increasing competition from a raft of external providers. SABP engaged us to give them point of difference
and clarity of purpose to help GPs and Commissioners understand the services on offer that change lives.

Due to the size of the organisation getting the proposition right was critical for universal buy-in. Through a series of workshops, smaller group discussions and consultation the idea of ‘For a better life’ was born.

Working within NHS guidelines can be challenging but we were able to build a flexible brand toolkit that could work for the wide ranging stakeholder groups both on and off-line.

Commissioned photography, guidelines, tone of voice and the creation of all materials through to launch has enabled this vast organisation to finally express themselves with conviction and warmth to everyone.

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  • Identity
  • Print
  • Environmental