Goldsmiths, University of London

Goldsmiths is a place where everyone, staff and students, are encouraged to question the status quo. The university has a rich research and academic heritage, and is renowned as a creative powerhouse – boundary breaking, thought provoking, strikingly original. The university’s identity needed to reflect this and appeal to a wide audience… but it didn’t.

We helped Goldsmiths to rediscover their personality with a courageous, flexible new identity. Its reputation was never in doubt, and with our help the institution has become more confident in its ability as a first-choice university with serious international appeal.

Inspired by Goldsmith’s roots in socio-political activism, we employed typography as image, with short, sharp statements referencing classic ‘demonstration’ placards, and loud colours to catch the eye. Striking images sometimes appear full bleed, or just as thumbnails to hold a narrative.

The refreshing approach, especially within education, has helped Goldsmiths communicate their distinctive, progressive qualities across the arts, humanities and social sciences.