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Lakeland Arts

Lakeland Arts runs a range of cultural destinations in the heart of the Lake District. Renowned for their remarkable venues, collections, programmes, passionate people and deep sense of place they have a complex offer and face some important challenges. We collaborated with them at a pivotal point of transition to reach new audiences and assert their role locally and nationally.

Working in partnership with Connecting Culture on developing a coherent brand strategy, we repositioned the relationship between the different parts of the organisation and clarified what visitors can expect to find at each venue. Our process welcomed a diverse range of voices and collectively we forged a new narrative and core belief, ‘reflecting inspiration’, which runs through every facet of the organisation.

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  • Identity
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Their holistic approach to strategy and design is not only refreshing but essential when creating an integrated identity and organisational narrative
Rhian Harris, Chief Executive, Lakeland Arts

To bring the brand strategy to life, we developed a confident visual and verbal identity which adapts across the four venues and mother brand. A series of graphic lines flow through the designs – creating a distinct marker for each place whilst binding the family together.

We produced a wide range of design applications and an engaging tone of voice, together with a clear set of brand guidelines. This process of sound strategic thinking supported by design excellence has given Lakeland Arts the confidence to achieve their objectives.

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Spy are thoughtful, clear and creative in their work and their innovative recommendations will support our transformation into a modern cultural organisation
Rhian Harris, Chief Executive, Lakeland Arts