M Moser
With a history spanning four decades and a global presence across 28 offices, Moser is renowned for creating inspirational workplace environments that bring out the best in people.
Our challenge was to re-articulate the way in which they presented themselves to the world through a complete redevelopment of their online presence. To help with differentiation, we folded a refreshed visual and verbal brand into the process whilst staying true to their human-centred belief and remarkable legacy.
Taking care to understand their needs whilst challenging them to think differently, our journey began with a deep dive into their values and vision involving internationally-distributed stakeholders.
Inspired by their philosophy of transformation, we utilised the framework of an isometric grid, that’s capable of producing an endless array of 2D/3D shapes, patterns and iconography. This flexible system became the cornerstone of the identity, together with the colour palette, typographic structure and new tone of voice.
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An Elevated Digital Presence
The heart of our collaboration was crafting a user-centric, responsive website that delivered across their business and commercial objectives. Led by intuitive navigation, there’s a rich mix of stunning visuals, quirky illustration and engaging content that exemplify Moser’s innovative spirit.
The multilingual component (English, Chinese, French) not only showcases the breadth and depth of Moser’s projects but also integrates seamlessly with LinkedIn and HubSpot, enhancing their digital footprint. The ingenious use of forms that arrive at the targeted inbox have seen enquiries go through the roof.
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Explore the revamped mmoser site – which not only showcases their expertise but also establishes a platform for ongoing thought leadership. The refreshed brand and new website reinforce their status as pioneers across the industry.
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