Owen Architects

The architectural world is a highly competitive environment. Even though you may have been established for 20 years with a raft of projects and clients under your belt, how do you continue to differentiate yourselves for the next 20? OA approached Spy to help define and create a vision that would reflect their open and collaborative philosophy.

We undertook extensive research and worked with the practice to establish a clear strategy that would underpin everything. Alluding to their inquisitive yet rigorous nature a positioning line emerged around the idea of ‘spaces reimagined’.

Using this as a starting point the visual language is lead by a circular form that is continuously remixed using a palette of marks, shapes, lines and texture. This dynamic element is used at all scales and formats.

Implementation encompasses a range of applications including: the website, marketing, stationery, drawing packs, office graphics and in-house templates.

The repositioning has transformed the way in which OA communicates to potential and existing clients along with attracting the very best staff. The clarity of their offer has given a needed confidence boost and the media have taken much more notice.