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Panasonic – Boost

As one of the world’s leading electronics companies, it is imperative to retain and attract the most talented people. Understanding where your career can take you is vital to anyone’s success. Panasonic approached us to design and build their new career development programme that could work across the board, from the CEO to a new graduate.

Working with their structural content, we created a name that would set the right tone to engage everyones’ aspirations – Boost.

Using Boost as the hook we crafted a marque that contained numerous lines like pathways that could be cropped and scaled in a dynamic way. This was paired with a library of bespoke icons, illustration style, vibrant colour palette and elegant font choice.

Previous ways of communicating the programme were through Word documents and PDFs which were dull and uninspiring. We looked to turn that around with a variety of: packs, posters, internal environmental graphics and intranet pages.

The Boost initiative has really enabled HR to galvanise members of staff on a career trajectory that is exciting and rewarding.

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