Paraorchestra

The world’s first integrated orchestra of disabled and non-disabled musicians, known for groundbreaking, genre-defying live performances. Led by Artistic Director Charles Hazlewood, they blend emotion, innovation, and intrepid artistry.

The challenge

Their previous brand identity lacked cohesion, accessibility, and failed to capture their pioneering spirit. To reach wider audiences, funders, and collaborators, Paraorchestra needed a bold, inclusive rebrand to reflect their dynamic vision and growth.

The solution

We worked closely with Paraorchestra to redefine their brand strategy. “Orchestrating the extraordinary” emphasises the boundary-pushing experiences that connect audiences with music on a visceral level. We reworked their messaging to showcase their fearless collective and transformative culture. Every element of the brand exudes the same radical energy as their performances.

We developed a visual identity system that embodies disruption and change. Adaptable, expressive typography and a potent colour palette capture the energy and diversity of their performances. The visuals break traditional rhythms – layered, distorted, and repeated elements create a playful image style that enhances existing photography or inspires new artwork. Accessibility was a key focus, ensuring every design element engages the widest possible audience.

The opportunity

The rebrand has elevated Paraorchestra’s global presence, enhancing audience engagement and attracting new partnerships. By embedding accessibility and inclusivity at its core, Paraorchestra continues to inspire lasting change in the music industry, proving that talent knows no boundaries.