When you’ve been working flat out for your degree, how do you celebrate the culmination of 3 years? Ranked second in the world for art & design the University of the Arts London has over 7000 students graduating each year, the next wave of talent, vital to our ever growing creative industries.

Believing in the power of creativity to make a difference, we built a visually stunning campaign that used an integrated approach, translating seamlessly across print, digital, moving and social.

UAL is proud of its creative environment, inspiring students to find their own path and expressive voice. Being a journey of discovery that continues beyond graduation, we invented a family of eclectic, fun and charismatic forms that also feel celebratory!

Collaborating with animator Brendan Bennet, the ‘stars of the show’ were brought to life throughout the ceremonies and social media, especially as teasers in the lead up.

The beautiful and colourful awards books are a great keepsake of the day and prompt students to connect through the Big Futures alumni programme.