Veritas is an independently managed investment company, who aim to deliver long-term returns for global clients. Following a change in business structure and future planning, it was looking for a wholesale review of its brand positioning and suite of communications across print and digital.
Precision, focus and growth underpin the business, so we used these as watch words when building the identity. The V signatures echo these ideas and manifest as one continuous line. The dynamic logotype works with a strapline, which moves on vertical and horizontal planes.
Clients can find information and log into their portfolio of investments on the Veritas website. Working closely with Archive Studio, we built an entire interface, structure and back-end that could cope with the security demands of multiple accounts, users and data.Read more+