UAL recruitment campaign

Over two years, we collaborated with UAL to deliver a cohesive international recruitment campaign targeting prospective students and parents. The campaign spanned digital and print channels, including social media, digital ads, and UAL’s flagship Undergraduate and Postgraduate prospectuses.

The brief

UAL needed a consistent campaign concept that aligned with their brand narrative, “Because the world needs creativity.” The solution had to give prominence to the diverse stories and work of its students while being flexible enough to unify sub-campaigns such as Clearing, Scholarships, Undergraduate, Postgraduate, and Online Courses. A core goal of the campaign was for prospective students to view UAL as an inspiring and inclusive environment that empowers them to unlock their full creative potential.

The solution

In collaboration with Reed Words, we crafted a copy-led creative concept combining impactful language with striking visuals. The approach highlighted individuality and creativity, with messaging tailored to specific audiences. We developed a flexible visual system that showcased student work, bold typography, and adaptable layouts.

Impact & future potential

The campaign elevated UAL’s visibility, engaging diverse global audiences and achieving recruitment goals. Its adaptability ensured relevance across multiple sub-campaigns while celebrating the university’s vibrant creative community.

This scalable framework provides UAL with a robust foundation for future recruitment efforts, enabling the university to evolve its messaging while staying true to its creative ethos.