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Goldlink Magazine

Goldlink is the biannual alumni magazine for Goldsmiths, University of London. It is distributed to over 50,000 former students and staff worldwide.

Following our identity refresh for the University, we were asked to redesign Goldlink. The new magazine needed to strengthen the relationship with alumni and reflect what Goldsmiths has long been known as – a creative powerhouse with a rich research and academic heritage.

Each issue is based around a theme, with an emphasis on quality photography. This is combined with an expressive typographic style which makes full use of the identity system we created. We continue to develop this through the art direction and design of the magazine, collaborating with photographers and illustrators, as well as inputting on editorial content.

The redesign has encouraged alumni to reconnect with the university, seeing an impressive 850% increase in contact. “I love the design – and I’m a designer! – it makes me feel proud of being an alumna of the University it represents. It’s cool.”

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  • Print
  • Art Direction