How do you help a leading, upmarket catering company stand out from their peers in a crammed marketplace where it’s hard to tell one apart from the other? When H+J approached Spy, we immersed ourselves into their business to create a new brand architecture that gave clarity to what they do.
Set up in 2004, H+J serves up inspired food and catering services at iconic venues such as The Cutty Sark, Abbey Road, RIBA and Selfridges. The business had grown year on year, but remained small at heart, and proudly independent. When Spy came on board, the business had just been through a change in structure and an acquisition, the perfect time for a new brand identity.
In a short time frame we created and delivered the brand, including the website, photography, collateral and guidelines. We collaborated with photographer Angela Moore and food stylist Peta O’Brien, to produce a suite of striking images that tell simple stories.
The distinct and characterful marque, breaks out into its constituent parts to transform packaging and printed materials. Copywriters totalcontent crafted the words into short, expressive statements that echoed H+J’s personality.
“The Spy team were brilliant and delivered everything they promised (and more) on time and on budget. They pushed us and together we achieved everything we set out to do, and then some.”
Jo Boyes, Marketing Manager, H+J