Ranked second in the world for art & design, the University of the Arts London has over 7000 students graduating each year. This next wave of talent is vital to our ever growing creative industries across the globe.
When briefed back in 2019, our challenge was to create a bold graduation campaign that could adapt and develop, across all channels, over years to come. The strength of our work was built around the idea of ongoing journeys for the future. From the students time at UAL to their creative, professional life beyond. The anchor for the campaigns have been beautiful, curious 3D forms. These strands seamlessly evolve each year, integrating fresh animations that echo the spirit of continuous progression whilst being celebratory.
Collaborating with animator and CG artist Brendan Bennet, the forms were brought to life throughout the ceremonies at The Royal Festival Hall across many touchpoints including: print, environment, moving image and social media.